Hi, I’m Amanda St. Laurent -
the calm behind your business chaos.
After more than a decade optimizing client experiences, building scalable processes, and training over 10,000 employees in corporate America, I started to see a pattern:
Even the most successful teams can struggle when their systems can’t keep up with their growth.
Behind the polished brand and high-performing culture, I saw the same story repeat — endless meetings, duplicate work, burned-out people, and opportunities slipping through the cracks.
So I decided to do something about it.
That’s where Sonder North Co. was born — from the belief that growth doesn’t have to mean overwhelm, and that businesses run best when their systems are designed with intention, not reaction.
Why I Do What I Do
I started Sonder North Co. to help service-based businesses scale sustainably — without losing their minds (or their weekends).
I believe operations aren’t just about processes and tools; they’re about people. When your team feels supported by the systems around them, they show up with more energy, clarity, and confidence.
I’ve seen it happen again and again: with the right foundation, businesses stop firefighting and start flowing.
My Approach
I don’t do cookie-cutter consulting or one-size-fits-all frameworks. Every business has its own rhythm — I just help you find it again.
My process blends strategy, project management, and a deep understanding of how humans actually work. Together, we:
Clarify what’s working (and what’s not) in your current systems
Design smarter workflows that feel natural and easy to maintain
Build structure that empowers your team and protects your sanity
The result? Operations that are efficient and human.
What I Believe
Freedom is built on systems that work.
The best operations feel effortless — like the business runs itself (almost).
Growth should feel good — not exhausting.
You deserve space to focus on what you do best.
Why Clients Trust Me
Before launching Sonder North Co., I spent 12 years inside a Fortune 20 organization, where I:
Designed and optimized systems that improved operational efficiency and client experience
Led large-scale process implementations across multiple teams and departments
Trained 10,000+ employees on workflows, systems, and performance improvement
Earned my PMP® certification and led cross-functional projects from concept to execution
Facilitated design thinking workshops to spark innovation and improve adoption
Chaired a women’s leadership organization, supporting the development of over 300 women across the region
Built award-winning programs that improved both internal performance and employee engagement
Now, I use that blend of structure, strategy, and human-centered design to help service-based businesses scale sustainably — with systems that empower their teams and protect their time.
It’s time for operations that match your growth.
If your growth is outpacing your operations, it’s time to realign. I’ll help you build systems that fuel your vision, empower your team, and protect your time.